Social media has many faces: time-waster, social-changer, customer servicer, marketing producer, socializer, rant blaster, celebrity booster, family connector, marriage destroyer, matchmaker, friendship definer. Companies have to identify how to insert a meaningful message into the mix of messages that fills the company’s goal. I recently visited the social media lab of one of the …

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At the start of writing social media columns for this blog, I had a 30,000-foot view of Keiretsu and what it is about. I am not a certified investor. I am a writer. I deal in high volumes of words, not profits. I calculate commentary, not ratio of diluted or non-diluted funds. I create buzz …

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Think of social media as a big, hungry beast that needs to be fed. Your job is to prepare the meals. You could hire the top chef in the world and have a fancy meal prepared, perhaps caviar with perfectly placed garnishes on the plate. It takes the chef a lot of time, preparation and expertise …

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Relational social media is not a Chewbacca mask, cat video, inspirational quote or a sponsored post with 1,000 likes. It’s when your customers comment to each other about your business on Facebook. It’s when your employees post about one of their work accomplishments, in their own words. It’s when an organization you work with tags you in a …

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